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The Principles of Business are:

1. Observing high standards of integrity and fair dealing. Insurance licenseesG and approved personsG should be honest and straightforward in their dealings with customersG .
2. Taking all reasonable steps to identify, and prevent or manage, conflicts of interest that could harm the interests of a customerG , and disclose fully all relevant information to customersG , as required by the CBB's Regulations and Directives.
3. Acting with due skill, care and diligence.
4. Observing in full any obligations of confidentiality, including with respect to clientG information. This requirement does not over-ride lawful disclosures.
5. Observing proper standards of market conduct, and avoiding action that would generally be viewed as improper.
6. Taking reasonable care to safeguard the assets of customersG .
7. Paying due regard to the legitimate interests of customersG and communicating with them in a fair and transparent manner and, when dealing with customersG who are entitled to rely on advice or discretionary decisions, taking reasonable care to ensure the suitability of such advice or decisions.
8. Maintaining an open and co-operative relationship with the CBB and other competent regulatory bodies and taking reasonable care to ensure that activities comply with all applicable laws and Regulations.
9. Maintaining adequate resources, whether human, financial or otherwise, sufficient to run the business in an orderly manner.
10. Taking reasonable care to ensure that affairs are managed effectively and responsibly, with appropriate management, and systems and controls in relation to the size and complexity of operations.
Rulebook Reference PB-1
Amended: January 2007
Amended: October 2007
(3 Versions)
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